I sometimes tell the story of the 'worst sales presentation ever'.
Sales Rep: We have this new wine called 'Sequin'! Look-it has sequins on the bottle-it's designed to appeal to women, and so of course I thought of you! So what do you think?
Me: Ummm...where do I even start?
Completely aside from his assumption that all women like the exact same things...really? A bottle with sequins? I like my shine to come from inside, thank you very much.