Notes From All Over
When Did Local Become 'Fancy'?
A Big Mac on Every Plate?
Would you Buy Wine in PET Bottles?
Marketing vs Quality
Ever have a Frostie? Bubble Up? Big Red? Probably not. Most supermarkets stock Coke, Pepsi, and other Coke and Pepsi products, so consumers don't even know they have other options.
And yet, not that long ago, there were hundreds of local and regional soda companies. Made in small batches with ingredients you could pronounce, these sodas sold because they were tasty.
Imagine. No focus groups. No major marketing campaign. No unpronounceable list of ingredients. Just soda that tastes good enough to drink.
You probably think that Prohibition ended with the signing of the 21st amendment in 1933? It's true that you no longer need to make gin in your bathtub, sure, but Massachusetts' Blue Laws, a hangover from either Prohibition or our Puritan ancestors -maybe both?-have us wondering just how 'free' we are to consume alcohol in this state. For example, you are definitely NOT free to try a sample of wine at a Whole Foods event.
How Crafty is Your Craft Spirit?
The craft distilling scene has exploded in the last few years. It seems like every week we hear about another new gin, rum, whiskey. They're from Vermont. Texas. Virginia. And many are right here at home: we sell Bully Boy from Southie, Wire Works Gin from West Roxbury, Privateer Rum from Ipswich, and too many more to list. They are great, authentic, and interesting spirits. They are at the heart of our 'Never Drink Ordinary' credo.
Is Rose Finally Cool?
We love our rose-mostly dry, mostly French- but also sweet, bubbly, Italian, Spanish...We have fizzy rose from Chile, great rose Champagne, even a rose Port. And our customers, once they get over the notion that we are trying to serve them White Zinfandel(!), like and buy rose, too. But for much of the wine-drinking public, the image of rose remains: 1) Mateus, 2) Lancer's, and 3) White Zin.
Big Wine: Is it Always Better?
A mere twelve months ago, Lululemon defined the term 'hot brand'. All across America, women-and increasingly men, too-got their sweat on in trendy, pricey Lululemon athletic wear.
And then? As a recent New Yorker article relates, the pricey clothes started pilling, bleeding dyes, and-worst of all-a new line of yoga pants essentially became transparent when the wearer bent over. Suburbia was not ready for this. The company's founder complicated matters by suggesting that some women were just too fat to wear the $75 yoga pants. Ooops. Buh-bye, hot brand.