Notes From All Over

Nuts and Bolts
Nuts and Bolts

Nuts and Bolts

I love my local hardware store. I grew up in the rural Midwest, and the hardware store was where you went to solve otherwise unsolvable problems. Now I'm a Massachusetts resident, but I still bring my 'issues' to the hardware guy. With apologies to anyone who works at Home Depot, I can never find anyone there. And when I do, half the time they don't know what I'm talking about.

Transitions; Enjoy the Bitter and the Sweet
Transitions;  Enjoy the Bitter and the Sweet

Transitions
Enjoy the Bitter and the Sweet

A few days ago, I took the dogs out for an early AM walk, and happened to see friends taking off to bring their daughter to college.

Wow. Sure, I know she just graduated from high school. But in my mind, she is still about 11. I guess I should make some adjustments.

What's the Point of a Discount?
What's the Point of a Discount?

What's the Point of a Discount?

One of the suppliers we see at Pour Richard's (They'll be nameless-you'll see why) has the most peculiar pricing policy. There's the 'frontline', which almost nobody pays. Then there are assorted 'discounts', depending on the quantity purchased, but if you ask, sometimes you can get that price on less quantity. There are free goods deals: 1 free case on a 5 case purchase, etc. Lastly, there is the end-of-fiscal price: crazy stuff like 6 free bottles on 6 purchased bottles.

Does a Bear Drink Vodka in the Woods? And if He Does, Why?
Does a Bear Drink Vodka in the Woods? And if He Does, Why?

Does a Bear Drink Vodka in the Woods? And if He Does, Why?

What's in a Name?*
What's in a Name?*

What's in a Name?*

*and does it still taste good if you've never heard of it?

We sell some fairly unusual wines. Among our current favorites are a red blend from Portugal, a nice fizzy Lambrusco, Italian Pecorino and Vermentino, crisp Ugni Blanc from France, and a delicious Chenin Blanc blend from South Africa. I'd give pretty good odds that most wine drinkers aren't familiar with all of those. And yet.....our customers buy these wines-and other 'unknowns'- a LOT. Why?

When Did Local Become 'Fancy'?
When Did Local Become 'Fancy'?

When Did Local Become 'Fancy'?

A Big Mac on Every Plate?
A Big Mac on Every Plate?

A Big Mac on Every Plate?

Would you Buy Wine in PET Bottles?
Would you Buy Wine in PET Bottles?

Would you Buy Wine in PET Bottles?

Marketing vs Quality
Yacht Club Soda

Marketing vs Quality

Ever have a Frostie? Bubble Up? Big Red? Probably not. Most supermarkets stock Coke, Pepsi, and other Coke and Pepsi products, so consumers don't even know they have other options.

And yet, not that long ago, there were hundreds of local and regional soda companies. Made in small batches with ingredients you could pronounce, these sodas sold because they were tasty.

Imagine. No focus groups. No major marketing campaign. No unpronounceable list of ingredients. Just soda that tastes good enough to drink.

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